We live in a world where every day people turn to their social communities for tips and recommendations, and to share their stories in order to help others in similar situations. In a world where we are constantly told chemically engineered medication is the only way, Carolyn, Maty's founder, has broken barriers and proven that it's possible to rely on mother nature healing power with ingredients we know and trust. By sharing her story she proves and helps others see that there is hope outside of modern medication, and to never give up.

Being a small brand with a big heart, our challenge wasn’t in coming up with a story—it was bringing that story to a consumer base who would identify with it. Told with authenticity, Mother’s Day was the perfect occasion to share Maty’s origin story as an introduction to a growing, exciting brand. By sharing its mission with the world, it became clear that the brand and its audience share common values.

Behind every mother is a story of dedication, resilience, and love. Our Mother’s Day campaign was a celebration of Carolyn, Maty’s founder, and the sacrifices she made to bring Maty’s products to her family, and then the world. Grounded in the platform “It Matters”—a guiding philosophy to take a step back, re-learn what matters, focus on our our health and our family’s health, and commit to recognizing the ingredients we’re putting into our bodies—our film showcased Carolyn’s journey, as inspired by family and Mother Nature.

Many brands need to fabricate their purpose. They try their best to align themselves with real issues in the real world. Maty's doesn't need to add anything artificial, neither in their products nor in their brand story, as purpose is hard-coded in the brand's DNA. Maty's main target audience are moms that crave real, natural solutions for their families. They often look to other moms on social media for advice and tips on how to best help their loved ones. What one mom goes through, might help another - and this community and support system is exactly what Maty's capitalized on, bringing purpose and utility together.

In the documentary-style long-form film, Carolyn candidly shares her own motherhood story and the gift she received from Mother Nature, now available to all moms in America. True, raw and relatable, the story was distributed in the most relevant moment, Mother's Day. Influential moms shared the story, and along with a dedicated paid campaign, efforts drove the audience to the brand story and product pages.

A Mother’s Story has been viewed over 5 million times, and surpassed 10 million total impressions via owned channels, paid media, and influencer partnerships, helping drive heightened brand awareness, recall, credibility and differentiation.