In China, many are against the organ donation due to cultural beliefs. Many conservative elderly people still insist on the Chinese tradition of burying the dead intact. A large number of people have hardly even heard of organ donation.We aim to boost voluntary donations and promote awareness of the cause.

While organ donations and their subsequent transplants are a popular process in western countries, that's not the case in China. China banned transplant of organs from executed prisoners in 2015, and voluntary donation have been the only source.

Organ donation requires the support of everyone. We don't try to persuade individuals to donate, but to make organ donation appreciated by the whole of society.

In order to boost voluntary donations, we found five organ recipients of Ye Sha.

They formed a basketball team named after the boy and brought to life his unrealized dream. The organs they received are pictured on their jerseys and the number made up the date 4/27/2017, the day the donor died.

On International Basketball Day, Ye Sha's team sent out a challenge letter to

professional basketball teams on WeChat social network.

Every year about 300,000 Chinese are on waiting lists to receive organ transplants, but only just over 16,000 receive transplants each year.The ratio of demand-to-supply is 30 to one. Experts say organ donation is not an act of human compassion, but a result of a good education.

On International Basketball Day, that is December 21,2018,Ye Sha's team sent out a challenge letter to professional basketball teams on WeChat social network. It went viral, with millions of hits and reposts. With 70,000 signatures behind the letter’s back, the message was put on the table of CBA. In the end, they agreed to a friendly match during the Women's Chinese Basketball Association (WCBA) All-Star Game, which would be broadcast live on TV and online nationwide.

The team had two days of training before the five-minute game. During the game in late January, the team had just three shots, with the help of their competitors from the WCBA. But they received warm applause from the audience in the stadium, including basketball star Yao Ming.

There were 8.26 million clicks and shares on WeChat network in 3 days, and 1.36 million trending hashtags in 3 months. About 70,000 people put their signatures on the challenge letter to basketball star Yao Ming, Chairman of CBA.

408 media agencies covered the campaign with 1335 reports in 3 months. There was a 4-minute feature report by CCTV Network News with China's highest audience rating of 8.33%. All of these cost 0 dollar.

In response, more than 150,000 people registered as voluntary donors, which was a 4 times increase compared with 2017. Theoretically, each donor can give an average of 3.5 organs, which means about 525,000 people could benefit.