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TECH AND SOUL, Sao Paulo / MITSUBISHI / 2022
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Since 2001, the same year that Jutta Kleinsmith became the first and only woman to win the Paris Dakar Rally, Mitsubishi Motors in Brazil started manufacturing Rally competition cars in Brazil.
And, he has always encouraged women to be part of the teams that compete in this modality.
In all this time there were almost 700 competition cars built and dozens of women who participate in the competition as drivers, navigators, strategists, mechanics and as part of the teams that compete in the Mitcup.
In the 40 years of Mitsubishi Pajero, a legend with more than 12 victories in the Paris Dakar Rally and in other competitions, we should choose a story to represent the brand's sportiness, overcoming obstacles and the 4x4 lifestyle.
The objective was to pierce the audience bubbles that are less and less interested in cars, with a history of overcoming that accompanied the brand's values.
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