Direct > Product & Service

ADOPTIONS PER MINUTES

McCANN WORLDGROUP COLOMBIA, Bogota / FUNDACION RAZAS UNICAS / 2015

CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film
1 of 0 items

Overview

Credits

OVERVIEW

Audience

Everyone that goes to workout to the bike path in Bogotá, without dog.

ClientBriefOrObjective

In Bogota 70.000 dogs live on the street, 10% are put down monthly and only 8% make it to a foster home. We know there are prejudices about adoption, but we also know that when people meet them, they fall in love.

So we created:

ADOPTIONS PER MINUTES. First test drive for dogs.

Every subway, on bike paths, we installed stations where stray dogs had messages inviting people to take them for a 1km walk. After that, people could leave the dog at the station or adopt them.

Execution

ADOPTIONS PER MINUTES The first test drive for dogs. Every Sunday, on bike paths, we installed stations where stray dogs had messages inviting people to take them for a 1km walk. After that, people could leave the dog at the station or adopt them.

Outcome

72% of our dogs have been adopted

Synopsis

In Bogota 70.000 dogs live on the street, 10% are put down monthly and only 8% make it to a foster home. We know there are prejudices about adoption, but we also know that when people meet them, they fall in love.

More Entries from Charities (incl. Fundraising, Donations & Appeals) in Direct

24 items

Grand Prix Cannes Lions
INTERCEPTION

Response/Real-Time Activity

INTERCEPTION

VOLVO, GREY NEW YORK

(opens in a new tab)

More Entries from McCANN WORLDGROUP COLOMBIA

24 items

Bronze Cannes Lions
ANTI-ROBBERY COURSE

Integrated Campaign Led by Direct Marketing

ANTI-ROBBERY COURSE

NATIONAL POLICE, McCANN WORLDGROUP COLOMBIA

(opens in a new tab)