Direct > Product & Service

ADOPTIONS PER MINUTES

McCANN WORLDGROUP COLOMBIA, Bogota / FUNDACION RAZAS UNICAS / 2015

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Overview

Credits

Overview

Audience

Everyone that goes to workout to the bike path in Bogotá, without dog.

ClientBriefOrObjective

In Bogota 70.000 dogs live on the street, 10% are put down monthly and only 8% make it to a foster home. We know there are prejudices about adoption, but we also know that when people meet them, they fall in love.

So we created:

ADOPTIONS PER MINUTES. First test drive for dogs.

Every subway, on bike paths, we installed stations where stray dogs had messages inviting people to take them for a 1km walk. After that, people could leave the dog at the station or adopt them.

Execution

ADOPTIONS PER MINUTES The first test drive for dogs. Every Sunday, on bike paths, we installed stations where stray dogs had messages inviting people to take them for a 1km walk. After that, people could leave the dog at the station or adopt them.

Outcome

72% of our dogs have been adopted

Synopsis

In Bogota 70.000 dogs live on the street, 10% are put down monthly and only 8% make it to a foster home. We know there are prejudices about adoption, but we also know that when people meet them, they fall in love.

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