Running is hard. All the data in the world doesn’t make it any easier. The Apple Watch Nike+ was designed to be different. The watch, now phone free, focuses on a run experience that’s just what you need. The design is essentially Nike and every message is designed to motivate and inspire, always keeping the app, monthly stats, and going on a run just one tap away.

The app is all about getting out of the way. Just tap and run. Need an extra push? You can see how you stack up with your friends. A creature of habit? Try to match your last run. It also lets you schedule a run, recognizes your progress, and works with Siri. And on Sundays, there’s extra motivation with Just Do It Sunday, letting runners all over the world compete in a 5k. It’s quite simply the perfect running companion.

The real challenge of the design execution was to create an entirely new type of running experience in an entirely new product: The Apple Watch Nike+. We worked hand-in-hand with Nike, Apple and cross-functional development teams. The design is essentially Nike… bold, active, and focused on sport. While most running watches suffer from an overload of complicated data, we focused our design on simplicity, creating the first running watch for the average -- not the Olympic runner. The idea and the aesthetic started with the watch itself, but informed advertising, OOH, digital experiences and a video series with Kevin Hart.