Jordan Brand pays tribute to Russell Westbrook's milestone season with a spot and online video to commemorate Westbrook breaking Oscar Robertson’s single-season triple-double record. Featuring Stevie Wonder’s 1974 hit “Higher Ground,” the spot combines archival footage of the Big O with game and behind-the-scenes footage of Westbrook, concluding with the Thunder guard’s signature provocation: Why Not?

Few Athletes embody the higher standard of greatness more than Russell Westbrook, and few records in Sport demonstrate more complete dominance than the triple-double in the NBA. Oscar Robertson’s record was long held to be untouchable, yet throughout the season, as his tally rose, Westbrook’s Why Not provocation became more and more part of the basketball conversation as fans began to ask if this was finally the year. With heightened anticipation, Westbrook broke the record on the last week of the season in front of a nationally-televised audience, with our Why Not film releasing across broadcast and digital in the first commercial block.

To deliver a film that connected a current athlete (Russell Westbrook) to the story and record of a historical player (Oscar Robertson), we worked with the NBA to source historical footage and cut it with current footage, creating a connection between the two players, their styles and moves, allowing moments in the film to show one player completing a play from the other.