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ARCELIK HOOD - SHEEP

Y&R ISTANBUL, Istanbul / ARCELIK / 2018

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In Turkey, especially in big cities like Istanbul, Izmir and Ankara, the houses are getting smaller and kitchens are built as open kitchens because of the urban gentrification trend. This new trend makes Turkish people, who love to cook fish, lamb meat and food with garlic, are more sensitive about the smell in the house while cooking. Thus, using a powerful cooker hood is getting more and more important for the consumer. As Arçelik, the leading white goods brand of Turkey, we aimed to prove the power of our cooker hoods in an unusual way.

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