As people might have a limited Deep Learning session at TMS due to the loud crowd, we want to solve this problem

by creating an Audi AI Experience for the smartphones, to ensure a deeper learning and a more enjoyable Brand Experience.

Audi AI Navigator is a brand communication content experience which utilized smartphones to achieve three things: “Brand Learning” “Entertainment” and “Sharing the brand”.

The user is first greeted by an AI voice assistant with cool visual effects and then proceeds to ask for the user's name. When the user registers their name, the Audi AI Assistant will conversate with the user using its AI voice capability, to guide them throughout the content.

We processed 80,000 copies of Audi images as training data for the Deep Learning and created algorithms to distinguish the Audi models apart.

The number of unique users who experienced content in 9 days from 10/28 to 11/5 was 8,742

The number of unique users who experienced content in 9 days from 10/28 to 11/5 was 8,742

The total number of conversations with AI is 24,269.

The total number of Audi photos scanned is 15,039.

This content is a communication tool to revitalize the brand experience of Audi booth at Tokyo Motor Show 2017.

To capture the moment of TMS where people are highly interested in cars in this period, we will use expose this

moment to distribute special contents about Audi AI, TMS, and other advanced technology features in Audi cars

through digitally and physically (TMS) to maximize the opportunity to make them feel the ‘WOW Inspiration’.

Our objective is to shift the perceived brand image of Audi as the leading brand in Technology.

It is highly likely that Audi’s competitors will also be focusing on ‘Technology’ messages,

so our mission is to communicate effectively that Audi’s technology is in fact more advanced.