Seskavel is determined by the General Law of Advertising.

The products by the Seskavel brand are registered as cosmetic products, not sanitary products. To this end they are notified at the CPNP (Cosmetic Products Notification Portal)

To get our potential target to the pharmacy for a free sample of our alopecia treatment. Because, while men are extremely reluctant to embark on this type of treatment, once they take that first step and try it, there is a 90% greater chance of their continuing with it.

To give their problem a much higher profile, and present them with a ready-made solution.

This campaign was implemented in Moda shopping, a shopping centre in Madrid and by the Internet.

A memorable audiovisual content for the digital OOH advertising panels at shopping malls and for PLV, which enabled us to boost the effectiveness of the action in the lift, to the extent that in the first week of the campaign the footfall in pharmacies tripled, clearing out the whole month’s stock of free samples.

A clear differentiation from the competition and a major increase in brand awareness.

The lifts in a well-known shopping mall were fitted with bird’s eye view cameras. The images captured could be viewed on screens located beside the lift control buttons. This made even the most discreet bald patches visible, highlighting the problem, and making our target much more receptive to our product and our message. This increased our chances of getting them to consider us as a possible solution to their problem, especially as we were only a couple of floors down, and by lift.

Most men are quite averse to this kind of treatment. They prefer to play down their baldness or even deny the problem exists.