Health and Wellness > A: Consumer Products

BATTING PRACTICE CENTER 4

DENTSU KANSAI, Osaka / MURATA KAMPO CHINESE HERBAL MEDICINE / 2014

Awards:

Gold Cannes Lions
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Case Film

Overview

Credits

Overview

Audience

Our target audience is old people as their direct consumer and people who are related to the pharmacy and medical world and the government and other.

At the present, western medicine is the main current in Japan, however, we would like to publicize the possibility of the Chinese medicine of Oriental medicine to everyone to make an environment for each life to be getting more healthy.

BriefExplanation

BriefWithProjectedOutcomes

The pharmaceutical Affairs Law is determined very strictly by the Japanese government for advertisement expression of pharmaceutical products. Also, the media examination is required in Japan. Our challenge is publicizing its effect only by film without any expressions in language. In that way, we cleared all limitation.

CampaignDescription

Japan currently has an ultra-aging population. The society all over the world is becoming more and more established.

In such an aging society, if old people are physically healthy, then all are in good health as well.

Wherever you are, whatever your age group is, everyone all over the world who watches this can understand easily its simple concept.

ConfidentialInformation

Japan still has the after-effects of the Great East Japan Earthquake.

Especially, due to the radiation problem, Japanese carry uneasiness about our health unexpectedly seriously.

Nobody expects that the government is doing its best to solve this problem.

In such a society, we would like to give everyone powers and hopes through this 15 second film.

MediaStrategy

The Chinese medicine which came out of Oriental medicine is not yet very well known worldwide. It is made with the combination of nature herbal medicines only, so that it strengthens the natural human healing power to maximum and has no side effects. We would like to publicize its possibility of Oriental history widely.

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