Design > Corporate or Brand Identity

ASIAN WAVE - ADFEST 2009 EXHIBITION IN JAPAN

DENTSU KANSAI, Osaka / THE YOSHIDA HIDEO MEMORIAL FOUNDATION / 2010

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

BriefExplanation

The AdFest 2009 Exhibition was held in Japan to showcase winning entries at AdFest, an advertising award competition focused on advertising from Asia. We designed and created posters announcing the exhibition, the interior of the exhibition site, and a pamphlet.

ClientBriefOrObjective

Our concept was 'Asian Wave'. This was intended to communicate in a fresh and powerful manner Asian culture and creativity spreading through the world like waves.

Effectiveness

The number of visitors doubled from the previous year. The 'Asian Wave' posters that were available at the venue sold out in days.

Execution

Traditional Asian patterns, elephants, and Tai Chi forms were used as design elements for huge waves. Displayed side by side, the three versions of the posters created new waves that engulfed the exhibition site.

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