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BARBER SHOP
McCANN-ERICKSON INDIA, Mumbai / COCA-COLA / 2003
Awards:
Gold Cannes Lions
Overview
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Overview
Translation
In India, the word 'Thanda' has many meanings. It means 'cool', 'cold', as well as 'refreshing'. Any refreshing drink, including soft drinks are also referred to as 'thanda'. Guests are asked whether they would prefer coffee, tea or 'thanda' (something cool and refreshing). Therefore the headline in Hindi (the local language) means "Cool Means Coca-Cola".
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