Print and Publishing > PRESS

MAN IN THE SHADOW

McCANN-ERICKSON INDIA, Mumbai / COCA-COLA / 2003

Awards:

Gold Cannes Lions
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Translation

In India, the word 'Thanda' has many meanings. It means 'cool', 'cold', as well as 'refreshing'. Any refreshing drink, including soft drinks are also referred to as 'thanda'. Guests are asked whether they would prefer coffee, tea or 'thanda' (something cool and refreshing). Therefore the headline in Hindi (the local language) means "Cool Means Coca-Cola".

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