We wanted to provide people with an Adidas ‘Impossible Is Nothing’ experience to launch the FIFA 2006 World Cup match ball '+Teamgeist' in New Zealand.In order to ‘Be the Ball’, first you had to ‘Buy the Ball’.

In a world first, a ‘SkyScreamer’ Reverse Bungy was transformed into the new Adidas +teamgeist matchball. The 2.5m high ball sat in front of the largest billboard site in the country, featuring Liverpool Captain and England striker Steven Gerrard. This looked like Gerrard was striking the ball. A match commentary was broadcast by loudspeakers as participants were strapped inside the ball. Then, just as Gerrard boots it, the reverse bungee was blasted into the air at over 170km/h. The screaming occupants got to experience what it’s like to ‘Be the Ball’. Then walk away with an ‘in-ball’ DVD recording.

The event made national TV News and ran for three weeks.• 64.57% increase in year on year sales for the football category• $NZD434,370 worth of PR value received to date.• Obtained $NZD797,111 worth of media coverage.

Media Coverage In Hong Kong • Lead article in February 2006 issue of 'Contagious'• 'Ad of the Month' - Adcritic.com• 5th best ad of 2005 - adcritic.com• Front cover of February 2006 issue of Admedia.

An mpeg was sent to 22,000 soccer players inviting them to ‘Be The Ball’. Our event kicked off at the exact same time the World Cup draw was broadcast, live from Leipzig, Germany.Brand activation teams patrolled Auckland’s CBD and handed out red cards to people, re-directing them to the event. 91FM ran promos offering its listeners the chance to ‘Be the Ball’. Sports retailer ‘Rebel Sport’ ran the promotion ‘Buy the ball, then Be the Ball.’ Nearby, in-store plasma screens ran DVDs of peoples experiences and told the story of the development of the ‘+teamgeist’ matchball.