Direct > Digital & Social

BE THE BILL

CUMMINS & PARTNERS, Sydney / GO GENTLE AUSTRALIA / 2017

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Images
Case Film
Presentation Image

Overview

Credits

Overview

More Entries from Co-Creation & User Generated Content in Direct

24 items

Grand Prix Cannes Lions
GOOGLE HOME OF THE WHOPPER

Use of Broadcast

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
PRICE ON THE JERSEY

Retail, e-Commerce, Restaurants & Fast Food Chains

PRICE ON THE JERSEY

WALMART, DM9DDB

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Financial Products & Services

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
PAYPHONE BANK

Commercial Public Services

PAYPHONE BANK

TIGO-UNE, GREY COLOMBIA

(opens in a new tab)
Gold Cannes Lions
SCHOOL FOR JUSTICE

Charities & Non-profit

SCHOOL FOR JUSTICE

FREE A GIRL MOVEMENT, J. WALTER THOMPSON AMSTERDAM

(opens in a new tab)
Gold Cannes Lions
MEET GRAHAM

Use of Ambient Media: Large Scale

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
FEARLESS GIRL

Use of Ambient Media: Large Scale

FEARLESS GIRL

STATE STREET GLOBAL ADVISORS, McCANN NEW YORK

(opens in a new tab)
Gold Cannes Lions
GOOGLE HOME OF THE WHOPPER

Use of Technology

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Gold Cannes Lions
SPANISH LESSONS

Use of Social Platforms

SPANISH LESSONS

NETFLIX, ALMA DDB

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Real-Time Response

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
THE COLOUR OF CORRUPTION

Data Strategy

THE COLOUR OF CORRUPTION

RECLAME AQUI, GREY BRAZIL

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Use of Real-Time Data

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
THE CHILD REPLACEMENT PROGRAMME

Acquisitions

THE CHILD REPLACEMENT PROGRAMME

MARS, COLENSO BBDO

(opens in a new tab)
Gold Cannes Lions
NEW AND NOT IMPROVED

Launch / Re-launch

NEW AND NOT IMPROVED

KRAFT, CP+B

(opens in a new tab)
Silver Cannes Lions
HUNGERITHM

Food & Drinks

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Silver Cannes Lions
ADIDAS ODDS

Durable Consumer Goods

ADIDAS ODDS

ADIDAS, TAPROOT DENTSU

(opens in a new tab)
Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Retail, e-Commerce, Restaurants & Fast Food Chains

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
DRAG, DROP & GO

Travel, Transport & Leisure

DRAG, DROP & GO

CHEAPFLIGHTS, UNCLE GREY

(opens in a new tab)
Silver Cannes Lions
SKIP FRIDAY 13

Travel, Transport & Leisure

SKIP FRIDAY 13

LA LIBANAISE DES JEUX, IMPACT BBDO

(opens in a new tab)
Silver Cannes Lions
MEET GRAHAM

Public Sector

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Silver Cannes Lions
BOOST YOUR VOICE

Use of Ambient Media: Large Scale

BOOST YOUR VOICE

BOOST MOBILE, 180LA

(opens in a new tab)
Silver Cannes Lions
BRADSHAW STAIN

Use of Broadcast

BRADSHAW STAIN

PROCTER & GAMBLE, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
MEET GRAHAM

Use of Technology

MEET GRAHAM

TRANSPORT ACCIDENT COMMISSION, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Silver Cannes Lions
NOSULUS RIFT

Use of Technology

NOSULUS RIFT

UBISOFT, BUZZMAN

(opens in a new tab)

More Entries from CUMMINS & PARTNERS

24 items

Gold Cannes Lions
STOP THE HORROR

Online: Fiction

STOP THE HORROR

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
Gold Cannes Lions
STOP THE HORROR

Use of Online Film

STOP THE HORROR

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
GIRL

Clothing, Footwear & Accessories

GIRL

CLARKS, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
STOP THE HORROR

Not-for-profit / Charity

STOP THE HORROR

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
FLAT TOP

Retail Stores

FLAT TOP

REALESTATE.COM.AU, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
MUFFS

Travel, Transport & Tourism

MUFFS

VIRGIN, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
BAGGAGE

Travel, Transport & Tourism

BAGGAGE

VIRGIN, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
BE A MAN OF MORE WORDS

Non-profit / Foundation-led Education & Awareness

BE A MAN OF MORE WORDS

THE MOVEMBER FOUNDATION, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
THE ERROR RIDDEN AD

Retail Promotions & Competitions

THE ERROR RIDDEN AD

SPECSAVERS, CUMMINS & PARTNERS

(opens in a new tab)
Shortlisted Cannes Lions
BE THE BILL

Co-Creation & User Generated Content

BE THE BILL

GO GENTLE AUSTRALIA, CUMMINS & PARTNERS

(opens in a new tab)
WALK LIKE A WOMAN

Glass

WALK LIKE A WOMAN

PLAN INTERNACIONAL, CUMMINS & PARTNERS

(opens in a new tab)
POSTMAN

Other FMCG

POSTMAN

AUSTRALIAN PAPER, CUMMINS & PARTNERS

(opens in a new tab)
SOLAR POWER FARM

Other FMCG

SOLAR POWER FARM

AUSTRALIAN PAPER, CUMMINS & PARTNERS

(opens in a new tab)
AD FREE SCRIPT

Script

AD FREE SCRIPT

FOX INTERNATIONAL, CUMMINS & PARTNERS

(opens in a new tab)
HIGH PERFORMANCE BANNERS

Data-driven Targeting

HIGH PERFORMANCE BANNERS

JEEP, CUMMINS & PARTNERS

(opens in a new tab)
PRICELESS EYES

Healthcare

PRICELESS EYES

SPECSAVERS, CUMMINS & PARTNERS

(opens in a new tab)
SHE GIVES BIRTH, YOU GIVE BLOOD

Good Health and Well-being

SHE GIVES BIRTH, YOU GIVE BLOOD

THE AUSTRALIAN RED CROSS BLOOD SERVICE, CUMMINS & PARTNERS

(opens in a new tab)
FIRE AND GASOLINE (BY HEIDI KLUM)

Use of Branded Content & Sponsorship

FIRE AND GASOLINE (BY HEIDI KLUM)

BENDON, CUMMINS & PARTNERS

(opens in a new tab)
BOY

Clothing, Footwear & Accessories

BOY

CLARKS, CUMMINS & PARTNERS

(opens in a new tab)
DENTIST

Clothing, Footwear & Accessories

DENTIST

PACIFIC BRANDS, CUMMINS & PARTNERS

(opens in a new tab)
SHARK

Clothing, Footwear & Accessories

SHARK

PACIFIC BRANDS, CUMMINS & PARTNERS

(opens in a new tab)
ADMA CASE STUDY SONG OF THE YEAR

Business Products & Services

ADMA CASE STUDY SONG OF THE YEAR

ASSOCIATION FOR DATA-DRIVEN MARKETING & ADVERTISING, CUMMINS & PARTNERS

(opens in a new tab)
ADMA'S CASE STUDY SONG OF THE YEAR

Business Products & Services

ADMA'S CASE STUDY SONG OF THE YEAR

ASSOCIATION FOR DATA-DRIVEN MARKETING & ADVERTISING, CUMMINS & PARTNERS

(opens in a new tab)
WORLD RALLIES TO SAVE AUSTRALIAN WILDLIFE

Consumer Services / Business to Business

WORLD RALLIES TO SAVE AUSTRALIAN WILDLIFE

CUMMINS&PARTNERS, CUMMINS & PARTNERS

(opens in a new tab)