Pharma > Disease Awareness & Understanding

BEAUTIFUL DREAMER

TRACYLOCKE BRASIL, Sao Paulo / PFIZER / 2020

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film
Supporting Content

Overview

Credits

Overview

Write a short summary of what happens in the film.

“Beautiful Dreamer” is the story of a young woman with big plans for the future. She is a romantic person, always scribbling down her goals, from starting her own business to visiting Indonesia. Her wall rapidly fills up with Post-It notes. In between notes, she starts to experience symptoms like a mild dizziness and tingling feet. Nothing that worries her. But when she grabs a hot plate straight from the oven and doesn’t feel any pain in her burnt hand, she decides to pay a visit to a doctor. As she receives a FAP diagnosis from the doctor, she feels like her whole world comes tumbling down, as she realizes she might not live to fulfill her dreams. But after knowing that there are treatments to prevent the disease from advancing, hope is restored and she gets on with life to pursue her dreams.

Tell the jury about the music / sound design

The song chose for the film was “Beautiful Dreamer”, written by Stephen Foster and published in 1846. The lyric matches perfectly with the film, as it was written for a woman as a call to show her all the beautiful things that are still out there in the world waiting for her. The music was recorded preserving it’s original repetitious but lovely melody and the calm sentimentality that represents the character of the film. As the story develops to a darker place, the music suffers some discomforting and distorted sounds as we see her symptoms starting to show. The singer’s voice becomes muffled when she receives the terrible news from the doctor as an attempt to make the audience feels a bit of what she’s going through. We hear the song becoming cheerful again when the character finds out she can be treated and go after her dreams.

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

In Brazil, medicines sold under medical prescription cannot be advertised directly to the consumer, only to the medical class. Campaigns can raise awareness to a disease and it’s symptoms and invite the public to talk to a doctor to find out about the possibilities of treatment.

Describe the target audience and why your work is relevant to them.

Doctors: general practitioners and neurologists. To let them know about the rare disease that is difficult to diagnose.

Possible patients of the disease: descendants of Portuguese people around 30 years old. So that they are aware of the symptoms that may be common to those of other

More Entries from Regulated in Pharma

24 items

Gold Cannes Lions
TEVA HAIRSPRAY

Non-regulated: Direct to Consumer

TEVA HAIRSPRAY

TEVA PHARMACEUTICAL, VCCP HEALTH

(opens in a new tab)

More Entries from TRACYLOCKE BRASIL

24 items

Bronze Cannes Lions
BEAUTIFUL DREAMER

Regulated

BEAUTIFUL DREAMER

PFIZER, TRACYLOCKE BRASIL

(opens in a new tab)