The caregiver daughter is caught between her sense of duty & love for her father. Frustrated, angry & hopeless with his insane behavior, she has to deal with the situation rudely to control her father. Even her brother expresses helplessness to support her.

Neighbors complain makes it unbearable. She accepts a career assignment in another city.

A year later, she gets called by policemen who finds her father alone murmuring a long number. It’s her number that she had made him memorize. She realizes that her father never forgot his daughter even when she was running away from his love. These acts of insanity were just an expression of love. She drives back to him. The film rekindles new hope with a single flower alive even in cold winter.

Making the film real is essential. Have read tones of information and visit real patient and patient's family to get the right action and emotion of caregivers. The story is base on real story. Not overacting the pain and frustration but just to illustrate the fact. Used a lot of detail reaction and analogy to build up the story. The real life shooting style bring audience the real situation they experience themselves or seeing other experience.

Pharmaceutical brands are disallowed by law to carry out any branded communication to end users or caregivers. The number of patients suffering from diseases are according to registry records or survey estimates as hospitals are not allowed to disclose numbers of patients treated in public domain.

Talk about Alzheimer’s evokes sympathy for the patients losing memory. But the tremendous hardship of the caregiver is not much mention.

Instead of normal launch video, we decided to shoot micro movie based on real story. We salute their hardship and the flower at the end symbolize hope is coming.