Pharma > Communications to Non-Healthcare Professionals

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McCANN HEALTH, Hong Kong / PFIZER / 2016

Awards:

Gold Cannes Lions
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Overview

Credits

Overview

Audience

Local patients who concerned about eye health

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Under the Undersirable Medical Advertisement Ordinance (UMAO), Cap. 231, any advertisements likely to lead to the use of any medicine for the purpose of treatment human beings for, or preventing them from contracting any diseases or condition, e.g. Glaucoma or High Eye Pressure is not allowed.

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