Through this project we aimed to engage more deeply with the following key audiences:

• C-Suite and Opinion Leaders

• General Public

• Media

• Healthcare practitioners/workers

Imagine trying to sing when every breath is a battle. This is the story of 18 strangers with one thing in common: breathing is a struggle. With the help of world-renowned choirmaster Gareth Malone and the Philips SimplyGo Mini Oxygen Concentrator, they were taught to do something they never thought they could: learn to sing. Gareth Malone created a custom arrangement of the Police’s Every Breath You Take designed specifically for people with breathing difficulties, and in five days they overcame their difficulties, conquered their fears and were ready to perform on one of the world’s most iconic stages: the Apollo Theater in New York City. The Breathless Choir triumphed in a performance that brought the audience to tears and touched the hearts of millions online.

UK/Europe: you cannot advertise prescription products at all. In the US, you must list all the possible side effects and be realistic about the benefits. In the US, UK and Europe you can advertise prescription products to doctors, but must be clear about the risk and benefits.

Lung diseases account for 7% of deaths worldwide. The global cost of COPD (Chronic Obstructive Pulmonary Disease) will rise from $2.1 trillion in 2010 to $4.8 trillion by 2030, when it will become the third-leading cause of death worldwide. Philips believes there is always a way to make life better, and it was this kind of thinking that led Philips to develop the SimplyGo Mini, a portable oxygen concentrator that empowers patients who struggle with respiratory conditions to continue living full, active lives.

Gareth Malone is a well-known choirmaster in the UK and beyond with a reputation for helping unlikely people learn to sign. In Breathless Choir he faces his toughest challenge: teaching people with breathing difficulties. For this project he created a custom arrangement of the Police’s Every Breath You Take designed specifically for people with breathing difficulties.

Gareth Malone created a custom arrangement of the Police’s Every Breath You Take specifically for people with breathing difficulties. The track was arranged to allow for the singers’ limited breath and enabled stronger members to lead those who needed more help.

The track was also re-written to start with an emotional tone and become joyful and celebratory as it progressed. This mimicked the experience of the choir as they transformed into a powerful singing ensemble.

In five days they were ready to perform on one of the world’s most iconic stages: the Apollo Theater in New York City. The Breathless Choir triumphed in a performance that brought the audience to tears and touched the hearts of millions online.