Initially the programme was aimed to influence the people who help influence policy makers who influence ALL health care workers. This step by step approach had one final goal which was for the WHO to change the policy on syringe use.

The WHO is a mixture of public health doctors, scientists and administrators. It is not permitted to advertise directly to the WHO as they position themselves as an impartial body. Our approach therefore, was to go about changing policy by exerting global pressure to do so. We did this by arming Marc with material and presentations to gather support from key influencing bodies and compaines eg. GAVI and UNICEF, backed by bodies like Ernst & Young, the Gates Foundation and IKEA. At a grassroots level, healthcare workers were also given a voice through posters and general information about the dangers of multi- use syringes

World wide 1.3 million people are killed by the re-useage of syringes. Mark Kosca has invented a syringe that can only be used once. We were challenged to create an identity for him and a story that he could take to very influential people to lobby for a change in the way syringes are purchased, manufactured, distributed and used in order to change the culture of "device" use. All stake holders are very apathetic to change. Change costs. In the West its "sexy" to make the drugs that go into a device that costs less than 5cents a unit. We partnered with Marc to help him tell his story in order to influence a massive change in world wide policy. We provided him with materials to talk with not only the powerful but also an identity that is now being recognised as a force for change.

We needed to aid Marc's story in order for him to be able to gather influencial people around him to force a policy change. People like the Ikea foundation and the Gates foundation. Ernst and young who run a major CSR and look to invest in "globally good" projects also got on board. We needed to also talk to global health leaders like Margaret Chan, people from DIFID and and G8 leaders. As well as health workers to make them aware of their practices. Our first main objective was for the WHO to mandate a policy change in order to set the ball rolling.

Throughout the course of 2014 Marc's presentations to big business, African Governments, manufacturers of syringes were now branded. His presentations had a look and feel to them that were distinctly his and not some faceless corporation. The more people he talked to with this simplified story the more people he got on board. His facebook page was now branded. His website was now branded. The message was really simple and that is reflected in style of the posters to the alignment story through to the logo. The colour choices are simple and impactful, and are as at home digitally as they are screen printed.Rather than being seen as an inventor with a cool product Marc was now being taken far more seriously and had a rebel brand that appealed to the charitable side of the corporates like Ernst and Young. It was now more viable, more organised.

What seemed like an impossible task has now become a reality. On the 23rd of February 2015 Margaret Chan, president of the WHO announced the WHO Global Initiative for Safe Injections. A brilliant product backed by a well told story has made the most influential person in Healthcare change a policy. This means one mans quest to save lives through design has now become recognised as the man who took on the establishment and changed it. The re-use of syringes and needles

by healthcare workers globally will be illegal from 2018 onwards. This is the start of a massive campaign that will save millions of lives. Our job was to help simplify and package a brilliant story in order for it to be taken notice of and be taken seriously.

We needed key influencers to get on board. These are mostly western charities such as the Gates foundation etc. we needed them on board helping influence the change in policy. When speaking to these influencers an interactive i-pad story was made that described their role and how they fit within the story. Each meeting the potential contact was left with a hessian covered A4 book that expanded on the information talked about at the meeting. The identity itself was developed as a symbol to be used anywhere and every where and is simple enough that it can be drawn on a wall printed on the barrel of a syringe or made into a badge. The posters are downloadable from Marc's website and very graphically depict various truths about syringe re-use. These are used when Marc does talks but also are downloaded to hang up in surgeries and hospitals.

No one knows if a syringe hasn't been used before. 1.3million deaths are caused by syringe re-usage, mostly in the 3rd world but this is not a 3rd world exclusive problem. Syringe re-use is a massive killer in Africa. As money is being pumped into inoculation programmes by the west by great people doing great things with great drugs little care is being taken as to how these drugs are administered. Marc realised this and the fix is relatively easy. Just re-invent the syringe. The apathy, corruption, negligence and ignorance is staggering.The policy on syringe usage needed to change.