Rules and Regulations on healthcare advertising in Germany

The main regulations for advertising activities of doctors and clinics are the special Professional Code of German doctors (Musterberufsordnung - MBO) and the law on the advertising for remedies (HWG) which governs particular the restrictions of advertising in healthcare to laypersons beside the general law against Unfair Competition (UWG) which rule advertising measures for all industries to all addressees.

1.

Based upon § 27 No.2 of the MBO doctors are allowed to advertise in the form of objective job-related information for themselves.

2.

Especially under the HWG it is prohibited to advertise with information or representations relating to a recommendation by scientific authorities or celebrities in case that these recommendations could stimulate the consumption of medicinal products.

The former ban on the representation of physicians in workwear or in the exercise of their activities in advertisements had been repealed in 2012.

Generally, under § 10 of the HWG it is only allowed to advertise prescription medicinal products to professional circles and it is unlawful to advertise these products to the public in Germany. Further, all advertisements for medicinal products must include specified mandatory information.

3.

Under the UWG it is prohibited to use a misleading commercial practice. A commercial practice shall be deemed to be misleading if it contains untruthful information.

Deutsche Stimmklinik – the voiceprint.

AS UNIQUE AS A FINGERPRINT.

With the voiceprint, we have developed a trademark that visualises each individual voice, such as that of the founder and initiator of the Deutsche Stimmklinik.

A LINK BETWEEN MEDICINE AND DESIGN.

The sound of every voice is analysed and recorded in a multidimensional profile. This quantitative analysis yields spectrograms that are divided into frequency sections and allocated to different spectral lines using a special matrix, transforming the information into the visual language of graphics. Each frequency range correlates with the respective section of the matrix. As a result, each patient receives a unique voiceprint.

MAKING THE VOICE VISIBLE.

With the voiceprint, we have developed a trademark that visualises each individual voice. We have therefore succeeded in making the voice visible.

Deutsche Stimmklinik – the voiceprint.

AS UNIQUE AS A FINGERPRINT.

With the voiceprint, we have developed a trademark that visualises each individual voice, such as that of the founder and initiator of the Deutsche Stimmklinik.

A LINK BETWEEN MEDICINE AND DESIGN.

The sound of every voice is analysed and recorded in a multidimensional profile. This quantitative analysis yields spectrograms that are divided into frequency sections and allocated to different spectral lines using a special matrix, transforming the information into the visual language of graphics. Each frequency range correlates with the respective section of the matrix. As a result, each patient receives a unique voiceprint.

MAKING THE VOICE VISIBLE.

With the voiceprint, we have developed a trademark that visualises each individual voice. We have therefore succeeded in making the voice visible.

Deutsche Stimmklinik – the voiceprint.

AS UNIQUE AS A FINGERPRINT.

With the voiceprint, we have developed a trademark that visualises each individual voice, such as that of the founder and initiator of the Deutsche Stimmklinik.