Media > Use of Media

BEERMAT

PORTA, Santiago / GOBIERNO DE CHILE / 2013

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Overview

Credits

Overview

Effectiveness

This format along with other supports were of great help during 2012, for a 24.7% decrease in traffic accidents due to alcohol consumption.

Execution

Using something as simple as a beermat to comunicate how important is don’t drink and drive. The beermat is a instant example of the consequences, right there in the moment of consuming. When you take the glass the message is deliver: Is an accident heading your way?

Strategy

Generate awareness of the importance of don’t drink and drive. Using something as simple as a beermat to comunicate how important is don’t drink and drive. The beermat is a instant example of the consequences, right there in the moment of consuming.

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