Consumer conversations online can make or break a brand. BlabPredicts is the first Predictive Social Intelligence platform that changes how brands understand and engage consumers by predicting what, where and when online conversations will gain velocity up to 72 hours in advance. Founded by marketers for marketers, Blab Inc. assembled a world class team of developers and marketing veterans to build game changing predictive consumer insights technology. BlabPredicts dynamically makes the world of online conversations accessible, contextual, and predictive.

Blab has invented a new way to classify conversations contextually, and pattern conversations for prediction. Backward looking metrics, like Nielsen, ComScore, and monitoring tools no longer effectively guide the brand POV and its media spend. Predictive consumer insights, reflected in conversation behavior are needed to enable brands to take the right action in real time. Unlike keyword searches and monitoring techniques that rely on past trends, Blab gets to the heart of where customers are going, not where they’ve been.

BlabPredicts is a SaaS based product used by brands and agencies as a CMO dashboard to assess competitors/market shifts, as an adaptive marketing campaign/consumer insights tool, for efficient Digital Ethnography for entering new markets/new product launches, and for preemptive brand protection.

BlabPredicts was created by marketers for marketers. Our unprecedented, patented technology makes sense of messy, organic, real-time, multi-media, multi channel conversation data. Conversations (both online and offline) shift according to one of hundreds of thousands of patterns that have evolved over time. Applying dynamic discovery of contextually related conversations, and pattern logic, BlabPredicts exposes real-time social conversations and is able to predict how a particular dialogue will move, morph, and grow on news channels, blogs and social networks, up to 72 hours in advance.

BlabPredicts analyzes and associates text in ‘any language,' processing 100 million conversations/day across all languages), including images and video across thousands of real-time data sources (50,000 content platforms).

BlabPredicts processes social’s unstructured chaotic data and dynamically organizes conversations based on size, velocity, and contextual relevance. Instead of using traditional search terms that are limited to the “obvious”, BlabPredicts uses any topic or area of interest as a seed term to deliver a far more open ended discovery process with more meaningful, non-obvious brand insights. In addition, unlike monitoring or keyword query tools, its machine learning, dynamically and continuously surfaces the most relevant conversations per topic in real time.

BlabPredicts’ dynamic classification and prediction engine exposes, organizes and contextualizes conversations about products, programs, audiences, campaigns, and events; then predicts how those conversations will grow in volume and velocity, and where they will migrate by channel, 24, 48, and 72 hours into the future. Predictive conversation insights enable marketers to adjust, change, optimize and contextualize everything from ad spend, to content, to engagement and communications tactics, with preemptive foresight.

Blab has raised $5.85 million in Series A funding and is on track to extend its conversation contextualization technology into applications for both publishers and consumers.

BlabPredicts’ goal is to pattern the world’s conversations to bring predictive social intelligence to CMOs, line of business managers, campaign managers and social strategists. We believe social consumer insights are the horizontal data source that fuels adaptive businesses. Blab is putting this data into the hands of decision makers. BlabPredicts is licensed by the largest consumer brands and their media, PR, and content agency partners.

Blab recently announced a version 2 release that has been met with excitement among industry analysts, press and customers alike. BlabPredicts is being hailed as the only predictive social intelligence platform available, and recognized as useful and usable to a broad user base; not just a tool for analysts.

While online conversation topics may appear to heat up and cool down almost randomly, there are actually patterns in the noise that can be useful for a variety of applications. Predictive conversation insights from BlabPredicts enable marketers to adjust, change, optimize and contextualize everything from ad spend, to content, to engagement and communications tactics, with preemptive foresight. Its relevance and utility is initially being utilized among consumer brands and their marketing, PR, and content agencies. BlabPredicts' relevance also extends into financial, political, and entertainment industries.