Consumers are used to shopping around online for their next car, and we wanted to increase the chances of that next car being a Fiat. A different way to experience a car online was needed.

We’ve created a revolutionary way for people to visit a car dealership without leaving their homes. Only at Fiat Live Store you can have a guided-tour with an Expert that will introduce every car and answer every question, totally live. The Experts use an eye-level camera that gives you an inside-the-car-feeling, without leaving your desktop or tablet. Live everyday from 10AM to 10PM. If you don't feel like talking to an Expert, just hitch a ride on someone else’s tour. In the end, you can schedule a test drive in the nearest Fiat dealer. For that, we built a 600m2 permanent studio, near the biggest Fiat plant in Latin America. And, since there is no device in the market capable of strem two-way audio and point-of-view video, we tailor-made developed the MyStream device. Its encapsulate: HD eye-level camera, microphone, headphone and wi-fi router.

Open to the public since September 2013, Fiat Live Store already has impressive results to share:

- Average of 465,000 monthly users

- Average of 280 live video-chats per day

- 67.4% of the live video-chats led to test drives

- Average of 7.5 minutes spent on a live video-chat

- 19.3% increase on test drives on Fiat dealers, comparing to last year results.