In Europe, we are suffering an aberration. While doctors say that good nutrition is the best preventive healthcare, Europe regulates against products that would be better for the health of consumers, farmers, and future generations: organic Farmers’ varieties. We have decided to go outside the law to change it.?

It is a campaign for public health, to change a European law regulating our food. No restrictions concerning healthcare or Pharma communications applied.

Better health starts with better food. But in Europe, we suffer from an aberration. The EU advises to eat more fresh and varied organic products for our health, but legislates against organic farming biodiversity. Indeed, in Europe people have access to only 3% of existing cereals, vegetables, and fruits.The other 97% (two million varieties) are illegal, as producers can only sell what is registered in the OfficialCatalogue of AuthorizedSpecies, defined by the agrochemical lobby. These two million varieties are « Farmers’ varieties », the ancestral varieties of our grand-parents. They are naturally better for two reasons: they’re richer in nutrients (up to 20X) and taste, and they’re naturally better suited for organic production. But only hybrid, pesticide-resistant seeds - patented by the agro-chemical industry - are authorized. Carrefour has long fought for healthier agriculture and healthier food, which is why we decided to defy the law to change it.