Announce the launch of the product, which promised a sense of breath 3x cooler due to its power deep action.

To demonstrate all the freshness of the product, the strategy was to promote experimentation in an innovative way: the first blind public and done with kissing. Through Fan Page on Facebook brand, consumers were invited to a surprise event in a famous square in the city of São Paulo. Upon arriving, the consumer is faced with a beautiful doctor responsible for conducting the test. Volunteers from the audience could experience the product and test all its freshness in the mouth kissing guinea pigs.

The video has generated national and international repercussions, impacting on the market of the brand, more than 6 million consumers.

The novelty, the courage to expose the output gap and the involvement of the fans of the brand in Blind Test were responsible for the great impact of the action, through the social networks, reaching the Brazilian television and finally reaching the international media, for France and Japan.