Hair salons in São Paulo that excel in taking care of women's hair: 00103. Hair salons in São

Paulo that excel in taking care of women's hair, and on top of that brew their own beer:

00001. That is how we created Dietrich's new positioning.

In order to create the posters, we paired up both of the salon's main differentials: hair and

beer. As the number of types shapes and styles within these two universes are many, we needed

several illustrations to portray them. With that in mind, we then selected some illustrators, who used

different graphic resources’, and studied the most appropriate haircut for each kind of beer glass.

Thus, each poster has its own art style, language, and especially, personality.

The result was a unique and full branding project with; a new logo; 5 different beer bottle

labels; coaster shaped business cards; scissors with bottle openers; business card holders inspired in

make-up kits; and, of course; our custom-made posters. All this was created within the new concept:

Detrich. Hair Salon & Exclusive Beer.

Detrich is a hair salon in Moema, a neighborhood in in São Paulo, Brazil. It is a charming place

that treats women the way they deserve: with perfect haircuts, beautiful hairstyles and

unique craft beer. After all, for women, time spent on make-overs have always been ""Happy

Hours".