Inform drivers of the innovative features in the new BMW X5 M50d.

In our dense city, land is scarce. As a result, parallel parking spaces are 12% smaller than other cities worldwide. It was hence relevant to lead with this feature that could touch the lives of most people and mention that this was just 1 of 37 new innovative features in the car.

A Flat Mail Drop in high-end condominiums that highlights the new BMW Park Assistant feature. After landing inside the box the folded mailer opens up to show that the car can park easily in the tightest spaces, even a mailbox.

Singapore is one of the most expensive car markets in the world. A BMW M is even more exclusive. On an average, Munich Automobiles gets 15 test drives a month. After the mail drop, there were 65 test drives in a month. That's 334% above average. All BMW X5 M50d in stock were sold. And Munich Automobiles had advance orders too.