The promotion reached over 4,200 views in just four days, achieving a top click rate of 8.5%. An amazing 42.4% of the users visited the client homepage as a direct result of watching our placed videos.

People who buy new cars often use the opportunity to change to a cheaper car insurer. In Germany, if you want to cancel or change your car insurance for the next year, you can only do so up until the 30th of November. Our strategy was to reach these yet undecided people just before this all-important date - using an online promotion in a fresh, new way.

Three specially prepared decoy offers were placed on the www.auto.de homepage, a web-based used-car market: As soon as a user visited the vehicle profile, the image of the car changed into a film, showing how the car was stolen. One click on the following message (“Got the right insurance? Make the change to VHV until November 30”) led directly to the VHV insurance company.

Car theft is a pretty surprising thing, since you never think of it unless it happens.Our online promotion manages to copy this surprising effect. Of course without the consequences of a real car theft. But it perfectly demonstrates how fast it can happen – and that the right insurance is just one click away.