Film Craft > Film Craft
COMMONWEALTH BANK, Sydney / COMMONWEALTH BANK AUSTRALIA / 2019
Overview
Credits
Write a short summary of what happens in the film
Apple Pay is an experience that feels completely different. No more waiting for change, keying pins or giving a signature - it changes the way people pay. The film sets out to amplify this feeling with an invitation into a world where we can live differently and move more freely; demonstrated by a group of friends on a night out at a bowling alley. Once they've used Apple Pay, everything changes. Laces magically tie up, bowling balls appear to be light as air and items can be summoned to their hands. Their world is now as different and magical as the Apple Pay experience.
Cultural/Context information for the jury
With more than 50% of Australians owning Apple iPhones, the long- awaited introduction of Apple Pay by Australia’s largest bank signaled a major shift in the way people pay. CommBank’s customers made it clear this is a service they want, particularly as it was expected from a bank consistently rated the best mobile and digital banking experience in the country. To help mark the milestone moment the film celebrated the ease of the new service and how more Australians than ever could now change they way they pay.
More Entries from Direction in Film Craft
24 items
More Entries from COMMONWEALTH BANK
5 items