#frozenintheclouds excited the audience to visit the freezer aisle and pick up one of their own tubs. 30% of all Cloud 9 sales were from those new to the category.

Send personalised tubs of Cloud 9 yoghurt 50,000 feet into the sky to be frozen. This social event called #frozenintheclouds, will announce the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involve our audience via Australia’s top food bloggers.

Cloud 9 is the first Frozen Yoghurt you don’t have to go to a Fro-Yo bar to enjoy. This campaign had to spread the news to a young, urban, foodie audience, who don’t currently shop the freezer aisle.