Launch of the new Corsa. Change conservative/traditional style of Opel in the past into sexy, trendy and fashionable image! Media strategy -> three phases: teaser, launch, continuity. Campaign was supported by five C’Mons which were put in all media as a Corsa icon. Surprising forms and formats refresh the image and build awareness.

Change of image - succeeded by awarding Corsa a prestigeous „AUTO No. 1” award by readers of leading relevant magazine in Poland.

Five C'Mons - a gang of friends made of cloth, 45cm tall. The only word they said was "C'Mon!"They were used in all media to build a funny icon of Opel Corsa: print - virus in the magazine, article about C'Mons treated as celebrities, outdoor - cut-out; television - teasing campaign only with C'Mons. Consumers were surrounded by C'Mons.

The best car for young people (aged 25-34) from big cities. Also middle age without families - modern car for two people.