A majority of people are hoarders or dispose do not have the time or means to d of these heavy redundant goods. As a result old equipment is kept in garages, sheds or outside and always in the way!EMP are an electronic goods recycling company, they collect old goods for free thus saving people time, money and effort in disposing of these redundant goods. These goods are then refurbished and sold once again very cheaply to customers.

We needed to highlight the problem on the streets to make people talk and think about their city.

The EMP message reached 75% of Lithuania.

EMP has grown from strength to strength since the campaign.

Turnover increased by 2.5 year on year.To handle the calls, there was an increase of 70% in staff and another 23 trucks were purchased.The business has now expanded into paper, building waste and furniture and across Latvia, Estonia, Poland & Sweden.

Old redundant TV sets were fixed to public transport seats. The TV was a permanent feature even on a crowded bus. Stickers were attached to the TV reading “OLD ELECTRONIC EQUIPMENT TAKES YOUR PLACE”. This was executed in five cities throughout Lithuania.

Outdoor stands with old equipment on the top were located in the cities.

The posters read “You can just bring your old stuff and leave it here…or we can take it for free”

Older people hoard their old equipment at home . Door Drops, community boards and stickers in stairwells helped reach these people. The outdoor sites targeted the younger population known for disposing old equipment on streets.Viral marketing campaign of funny movies showing how people get rid of their old equipment was sent out across Lithuania.