Set to the track 'Power' by Kanye West, the film features a dynamic range of Australian

personalities from a variety of backgrounds dressed in the department stores garments. Starring new brand ambassador Adam Goodes, fellow ambassador, Jessica Gomes; You Am I frontman, Tim Rogers; Sydney Dance Company dancer, Juliette Barton; champion high jumper and model, Amy Pejkovic; model Tahnee Atkinson; and actor, Alex Russell. A strong sense of inspiration is originated from energetic dynamic and edgy execution that is depicted via seven different scenes cut together to portray attributes including power, courage, elation, swagger, confidence, fierceness and sensuality. Each attribute is represented by a brand ambassador in a cinematic setting.

Featuring a diverse range of Brand Ambassadors - known Australian personalities to create inspiration and empowerment to viewers.

Distinctive approach forming delicately crafted visual images whilst eliciting emotive human performances. Technical and highly cinematic creating a beautiful and contemporary style.