Innovation > Innovation

DEEPOBJECTS.AI

DEEPOBJECTS.AI, Burbank / DEEPOBJECTS.AI / 2023

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Overview

Credits

Overview

Why is this work relevant for Innovation?

Deep Objects is making design more accessible and engaging by leveraging AI, machine learning, and blockchain technology.

While creators, such as brands and artists, are always looking for new ways to build with, connect with, and learn from consumers, consumers are evolving and become more tech savvy and creative. They tend to have discretionary income and spend on products and experiences that help define their core values.

By applying new technology, we have created a new design experience for consumers and brands that revolutionizes the design business model and provides value for both sides of the market.

Background

In terms of the context of our launch (mint day), we sold 10,000 studio passes in under 10 minutes (during a bear market), generated $628,000 in primary sales and $677,000 in secondary sales, produced 4,550 community curated sneakers, and received 10,050 votes in first round.

Describe the idea

We have developed and applied a custom AI model that is trained for infinite bespoke outputs. Large communities of consumers pay for access to proprietary on-chain digital experience, where they take control of the AI model to design/curate their own output, which they partially own. The final output is a selected number of on-chain digital assets that become cutting edge physical outputs, co-designed and selected by the community. We are currently developing our first physical sneaker with Zellerfeld, a platform that provides 3D printed factory-free footwear solutions that are recyclable.

What were the key dates in the development process?

DEEPOBJECTS.AI Collection 01, sneakers, minted on October 10, 2022.

Development of the technology took approximately 12 months.

Describe the innovation / technology

Full details can be found here: https://docs.google.com/presentation/d/e/2PACX-1vRLStPuotQnHsAwWA5tKt4lL6kRXedo10x8FJ5gRzbdq77gT0WRydKzJvY4s-2Po_jjQITmaFLRUyhs/pub?start=false&loop=true&delayms=30000&slide=id.g1759a8dd524_0_89

DEEPOBJECTS.AI is a process that leverages technology and serves as a new business model:

-It introduces major new revenue streams

-Is an attractive and easy process for creators to collaborate with

-It results in increased community participation and sales/marketing momentum

-It provides unparalleled range of product opportunities

-It minimizes manufacturing risk, time spent on market research, and increases profitability

-It is primed to tap into the growing digital identity market

-It creates innovative and production ready products

The four stages are: 1) Concept (Creative concept simplified and dataset curation is automated); 2) AI Training (Custom AI model is trained for infinite bespoke outputs); 3) Curation (large communities of consumers pay for access to proprietary on-chain digital experience, where they take control of the AI model to design/curate their own output, which they partially own); 4) Output (on-chain digital assets meet cutting edge physical production in final collection outputs).

Describe the expectations / outcome

DEEPOBJECTS.AI has not currently received any outside investment.

We are seeing that both consumers and brands want to collaborate on and co-create products yet attempts by brands are limited in scale or underwhelming in experience. Our technology can be applied to a wide array of design objects and brands, further growing our community. With advancements in 3D printing, we see the opportunity to create a end to end design marketplace down the road.

Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?

DEEPOBJECTS.AI is a global project, tapping into the following communities/interests: web3, fashion, technology, business and innovation, footwear, sports, sustainability. We have an active Discord community and facilitate daily engagement amongst our members.

Relevant links:

-https://gallery.deepobjects.ai/ (top 30 sneaker designs)

-https://twitter.com/DeepObjects (Twitter)

-https://discord.com/invite/3FRDYqXYTN (Discord)

-https://www.instagram.com/deepobjects (Instagram)

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