The film follows Diana who has to get a precious artefact to its destination. It sounds easy, but on her journey, she encounters different challenges such as treacherous jungles, weird locals, collapsing tunnels, ancient temples, deadly spears, and a huge stone gate, that won’t open. Luckily she is supported by Astrid who has the big overview from the comfortable safety of her office. With her help, Diana realizes that dead-ends can lead to something better.

Maersk decided to break with their 100-year legacy of being a shipping company to become a modern logistics company that can transport goods from start to finish, and not just across the sea.

The brief was to capture the FEELING of Integrated Logistics. In its most basic form it means that when you partner with Maersk, they can help you get anything from A to B and with Maersk’s huge network of different transportation modes, digital services and expert insights they can help you unlock new business opportunities.

In recent years logistics has been more about chaos control and trying to avoid being the bearer of bad news, but we want to show that partnering with Maersk will enable you to use Integrated Logistics to discover new and exciting adventures for your business.

The campaign launched on Feb 28, 2023, and within the first month, it has outperformed media KPI’s for both awareness and traffic objectives across all channels.

• VTR is outstanding high being 42%, +68% over our KPI.

• CTR is far exceeding its benchmark, too, being 0.99%, +230% over planned KPI.

• Impressions accumulate to 171,483,737

• Video views accumulate to 27,734,689

Maersk's share of voice across Integrated Logistics increased by +38% since February, and Maersk now claim 22% of the total SOV in the category. Clear demonstration of campaign cut through, supporting the objective of creating brand perception change.

Indications show strong top funnel performance: Most audiences that reach the website through the film are engaging in content (67,3%), and 7,5% of those who stay to get in-depth knowledge about Integrated Logistics (1,72%) also get in touch.