Any doctor who give treatment to patients with Diabetes type 2.

People with Diabetes type 2.

In Mexico drug advertising aimed at the general population may include a description of the characteristic of the human disease, diagnosis, treatment, prevention or rehabilitation expressed in terms of its veterinary and language appropriate to the audience to which it is addressed. These messages must always identify the sender with the product brand or company name.

On the other hand, the advertising to health professionals can only spread in this sector oriented media and should be based on the prescribing information for drugs.

Pharma publicity had the eye on characteristics and benefits of a product. Now, the target is amplified and it is a new objective: to give emphasis to the product benefits for the patient, based on studies and programs that gets the laboratory closer to them, knowing their needs and discovering how to improve in order to offer products with a better quality.

Face-to-face communication in medical offices will continue, and communication through digital channels are trying to innovate.