Primary:

Build corporate reputation amongst GSK’s corporate partners, key external stakeholders (government, Media etc), current employees and their communities, friends and families and amongst potential future employees

Secondary:

Give consumers of the 2012 Olympic Games a reason to think about GSK in a positive way by bringing new content and stories from the science of fair play.

Advertising of medicines is acceptable provided it is in line with legislation and agreed standards of good practice. Society demands that advertising of any commodity, service or anything that may be of interest to the consumer, should be of a high standard. It should not include anything that could cause serious or widespread offence, create unrealistic expectations in the consumer or be misleading. In other words, there are rules and regulations that apply to advertising in general. These need to be taken into account when advertising a medicine, to ensure required standards are met and that consumer protection is not compromised.

Film promoting GSK as the company responsible for providing anti-doping technology at the London 2012 Olympic and Paralympic games

The project was self-initiated and started life as a proposition that was shared with the client. After learning that GSK were providing the anti-doping technology for the London 2012 Olympics, we suggested that this was a fact worth promoting and celebrating.