Direct > Product/Service
DRESDNER BANK BOUNDARY STONE
OGILVYONE WORLDWIDE, Frankfurt / DRESDNER BANK / 2003
Awards:
Overview
Credits
Overview
BriefExplanation
Companies with business abroad must rely on their bank’s ability to transfer money quickly and safely to the consignee abroad. Having improved their technical workflow, Dresdner Bank is now able to give companies a better offer. CFOs and CEOs of companies had to be convinced that Dresdner Bank is the right partner for all foreign transactions.
CampaignDescription
A mailing where the recipient could experience that working with Dresdner Bank is like doing away with borders. The package contained a boundary stone and a hammer. After smashing the stone a glass globe was revealed.
Outcome
74.6% of the recipients scheduled appointments with a bank consultant.
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