Direct > Product/Service
AMBER BECOMES A CUFF LINK
OGILVYONE WORLDWIDE, Frankfurt / IBM / 2004
Awards:
Overview
Credits
Overview
BriefExplanation
Few people know IBM also offers Business Consulting Services (BCS).That's why the company wanted to stage an event which would demonstrate its merits to the 200 top decision-makers in Germany.Transformation allows companies to tap into their hidden potential and bring core competencies to the fore.
CampaignDescription
An unpolished nugget of amber symbolises a company at the beginning of its production chain.
It is inconspicuous but holds great potential. With skillful polishing, the best can be brought out of a company. This is exactly what IBM BCS do.
Outcome
The target group wanted to know more: 26% signed up to take part in the event.The mailing won Gold and Silver at the German Dialog Marketing Awards Show.
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