FAVOURABLE LIE

LEO BURNETT SYDNEY, Sydney / DIAGEO / 2011

CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

Synopsis

This campaign introduces the founders of Bundaberg Rum, a group of sugar millers from the 1880s. They had the ingenious idea to turn a molasses surplus into rum. Now they inspire other ingenious solutions to serious problems.

More Entries from Editing in Film Craft

24 items

Grand Prix
AFTER HOURS ATHLETE

Direction

AFTER HOURS ATHLETE

PUMA, DROGA5

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Gold
ENTRANCE

Direction

ENTRANCE

HEINEKEN, SONNY

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Gold
BORN OF FIRE

Direction

BORN OF FIRE

CHRYSLER, SERIAL PICTURES

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Gold
AFTER HOURS ATHLETE

Cinematography

AFTER HOURS ATHLETE

PUMA, SMUGGLER

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Gold
WRITE THE FUTURE

Editing

WRITE THE FUTURE

NIKE, WORK

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Gold
AFTER HOURS ATHLETE

Script

AFTER HOURS ATHLETE

PUMA, DROGA5

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Gold
BORN OF FIRE

Script

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

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Gold
WRITE THE FUTURE

Script

WRITE THE FUTURE

NIKE, WIEDEN+KENNEDY AMSTERDAM

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Gold
BORN OF FIRE

Best Use of Music

BORN OF FIRE

CHRYSLER, WIEDEN+KENNEDY

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Gold
TRAIN

Best Use of Music

TRAIN

GOVERNMENT OF INDIA MINISTRY OF RAILWAYS, OGILVY & MATHER

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Gold
XYLOPHONE

Sound Design

XYLOPHONE

DRILL

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Gold
BALLOONS

Animation

BALLOONS

MTV, LODUCCA

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Gold
ABOVE EVERYTHING ELSE...

Animation

ABOVE EVERYTHING ELSE...

SILESTONE BY COSENTINO, COSENTINO

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Silver
AFTER HOURS ATHLETE

Production Design

AFTER HOURS ATHLETE

PUMA, SMUGGLER

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Silver
DULUX WALLS

Production Design

DULUX WALLS

AKZONOBEL, EURO RSCG LONDON

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Silver
WRITE THE FUTURE

Production Design

WRITE THE FUTURE

NIKE, WIEDEN+KENNEDY AMSTERDAM

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Silver
DULUX WALLS

Cinematography

DULUX WALLS

AKZONOBEL, EURO RSCG LONDON

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Silver
TO WORK

Cinematography

TO WORK

LEVI STRAUSS, SKUNK

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Silver
KITCHEN ODYSSEY

Cinematography

KITCHEN ODYSSEY

LURPAK, STINK

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Silver
TO WORK

Script

TO WORK

LEVI STRAUSS, SKUNK

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Silver
TEEN DRIVER

Script

TEEN DRIVER

ALLSTATE, LEO BURNETT CHICAGO

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Silver
GPS

Script

GPS

ALLSTATE, LEO BURNETT CHICAGO

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Silver
FLAG

Script

FLAG

ALLSTATE, LEO BURNETT CHICAGO

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Silver
MODELS

Script

MODELS

SONY, DARE

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More Entries from LEO BURNETT SYDNEY

24 items

Grand Prix
EOS PHOTOCHAINS

Best Use of Social Media Marketing

EOS PHOTOCHAINS

CANON, LEO BURNETT SYDNEY

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Gold
WATERMARK

Creative Effectiveness

WATERMARK

DIAGEO, LEO BURNETT SYDNEY

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Gold
RUN THAT TOWN

Creative Data Enhancement

RUN THAT TOWN

AUSTRALIAN BUREAU OF STATISTICS, LEO BURNETT SYDNEY

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Gold
SMALL WORLD MACHINES

Ambient Media: large scale

SMALL WORLD MACHINES

COCA-COLA, LEO BURNETT SYDNEY

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Gold
SMALL WORLD MACHINES

Best Use of Special Events and Stunt/Live Advertising

SMALL WORLD MACHINES

COCA-COLA, LEO BURNETT SYDNEY

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Gold
MONKEY

Public Awareness Messages

MONKEY

WORLD WILDLIFE FUND (WWF), LEO BURNETT SYDNEY

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Gold
SMALL WORLD MACHINES

Other Digital Platforms

SMALL WORLD MACHINES

COCA-COLA, LEO BURNETT SYDNEY

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Gold
WATER MARK

Best Launch or Re-launch

WATER MARK

DIAGEO, LEO BURNETT SYDNEY

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Gold
EARTH HOUR

Best International PR campaign

EARTH HOUR

WORLD WIDE FUND FOR NATURE, LEO BURNETT SYDNEY

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Gold
PHOTOCHAINS

Other Consumer Products (including Durable Goods)

PHOTOCHAINS

CANON, LEO BURNETT SYDNEY

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Gold
MONUMENTS

Ambient: Stunts & Live Advertising

MONUMENTS

WORLD WIDE FUND FOR NATURE, LEO BURNETT SYDNEY

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Gold
BRAINBAND

Use of New Technology

BRAINBAND

SAMSUNG, LEO BURNETT SYDNEY

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Silver
WATER MARK

Titanium and Integrated

WATER MARK

DIAGEO, LEO BURNETT SYDNEY

(opens in a new tab)
Silver
SMALL WORLD 4

Drinks (Alcoholic & Non-Alcoholic)

SMALL WORLD 4

COCA-COLA, LEO BURNETT SYDNEY

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Silver
SMALL WORLD 3

Drinks (Alcoholic & Non-Alcoholic)

SMALL WORLD 3

COCA-COLA, LEO BURNETT SYDNEY

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Silver
SMALL WORLD 2

Drinks (Alcoholic & Non-Alcoholic)

SMALL WORLD 2

COCA-COLA, LEO BURNETT SYDNEY

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Silver
SMALL WORLD 1

Drinks (Alcoholic & Non-Alcoholic)

SMALL WORLD 1

COCA-COLA, LEO BURNETT SYDNEY

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Silver
APPLE BOX

Self Promotion

APPLE BOX

LEO BURNETT SYDNEY, LEO BURNETT SYDNEY

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Silver
BRAINBAND

Use of Real-time Data

BRAINBAND

SAMSUNG, LEO BURNETT SYDNEY

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Silver
POCKET PATROL

Use of Real-time Data

POCKET PATROL

SAMSUNG, LEO BURNETT SYDNEY

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Silver
BRAINBAND

Public Health & Safety

BRAINBAND

SAMSUNG, LEO BURNETT SYDNEY

(opens in a new tab)
Silver
BALLET

Public Health & Safety

BALLET

SAMSUNG, LEO BURNETT SYDNEY

(opens in a new tab)
Silver
DAD

Public Health & Safety

DAD

SAMSUNG, LEO BURNETT SYDNEY

(opens in a new tab)
Silver
MEETING

Public Health & Safety

MEETING

SAMSUNG, LEO BURNETT SYDNEY

(opens in a new tab)