Fintonic is a financial web tool that allows you to unify your accounts and banking transactions, manage your expenses and it gives you savings advice. Our aim was to launch this new service to the general public in Spain – a country that is right in the middle of a crisis where people don’t want to hear anything about finance: it’s a complicated topic and traditionally reserved for experts.

Using the tool requires a little bit of effort but also great rewards. With this as our inspiration and under the claim 'Your accounts in shape', we decided to create the first gym that teaches you to save. A giant, fun demo of the online tool to spread awareness through the media and with consumers and get them talking about it.

16 interviews with Fintonic spokespeople, more than 300 clips in the media, more than two hours of radio and an estimated audience of 84m people made us see that television, radio, bloggers and non-finance experts had understood our message. We multiplied the client’s investment by 10, showed how useful and beneficial Fintonic is in a friendly and easy-to-understand way for the average person and were able to renovate the way financial communication is done in Spain within a complicated context.

We launched a teaser viral to call people’s attention to the gym's opening and later, we inaugurated the Fintonic Gym with fun, purpose-made machines to teach people about saving. You could calculate the price to go anywhere without getting off a bicycle. You could learn that it would cost you 50% more to lift the same shopping cart depending on the supermarket. Feel the weight of bank fees on a bank bench. Blow off some steam in a ring with Mr Mortgage.

We converted Fintonic into something real and fun but also intensive training on the web tool.