Could advertising to generate a social debate in great scale?? Yes it can. We have prove it. Taking advantage of Christmas Eve and tired of the Santa Clause tradition imposed, we have decided to make a free campaign to the Three Wise Men. A supporting campaign to the real representative of the Christmas spirit.

First we created a rap videoclip with their majesties as main characters. Futhermore, we made a web site www.yosoydelosreyesmagos.com (I´m with the Three Wise men.com), we created a Santa Clause’s Voodoo toy, we placed posters in the streets with different messages against the fat capitalist, we organized a strike in front of the Finnish Embassy and discredit the competence by going to the zoo to reveal to everybody that reindeer do not fly... Everything we did was with the objective to generate a social debate that we thought it was necessary and that overpassed all our expectations.

We fullfil an amazing repercussion: more than 250.000 visits in the web site, nearly 1000 mass media mentions from more than 90 countries around the World like The Washington Post and Times Magazine.