Titanium > Titanium and Integrated
DROGA5, New York / DROGA5/SMUGGLER / 2008
Awards:
Overview
Credits
CampaignDescription
HoneyShed is the world’s first online shopping channel for a new generation. It’s the bizarre love child of QVC an MTV, with an online instant gratification twist. HoneyShed is shopping in a new, sexy, crazy, entertaining way. It’s not advertising created or a media destination, it IS a new media destination. HoneyShed seeks to do no less than change online shopping as we know it.
Implementation
HoneyShed’s Beta launched happened earlier this year, and is still ongoing.
Relevancy
Despite being in beta, over 325 brands are already on board, with many more in the pipeline. We have also produced over 14 hours of original live and on-demand content. Yet with no marketing money spent to date, HoneyShed already receives thousands of hits daily. But most impressive, in a marketing era defined by user engagement, the average HoneyShed viewer spends nearly 11 minutes every time they visit the site.
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