The tobacco industry makes a product that kills about 1,200 people every day. What’s crazier than that? Well, for starters, they’ve been manufacturing this product for over a hundred years now. And they continue to do so even after the landmark Master Settlement Agreement forced them to pony up the largest monetary settlement in history. It seems ridiculous, right? Well, it is. And in defending their business, the tobacco industry says the darnedest things. Things that make you want to ask “whudafxup?” And through the investigative work of our man-on-the-scene, Derrick, that’s what this campaign aims to find out.

On Air Date TV/Radio: April 9thOn Sale Date Print: May 3rdWeb Launch Date: April 9th

This campaign is currently running, so no results for print, TV or radio are available to date. However, statistics for web include:The Whudafxup print ads, which were available for download on the website, generated 982 PDF downloads from the site.During the duration of the Whudafxup campaign, the website generated over 312,000 visits.