Film > Product & Service
ARNOLD, Boston / AMERICAN LEGACY FOUNDATION / 2008
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Big Tobacco labels their cigarettes with things like ultra-light, light, and low-tar, even though they can be as deadly and addictive as regular cigarettes. Offering a light death alternative must be standard procedure in the world of deadly product marketing. So, by this logic, gun companies must offer a light bullet... maybe one that just hits someone but doesn’t harm them. To find out, Derrick visits a series of gun stores and asks the people behind the counters if they've ever heard of such a thing. But to their collective knowledge, nothing of the sort exists. So, Big Tobacco, whudafxup?
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