The idea is an undercover radio device inside a regular ballpen. It uses bone conduction technology to create sound that only the user can hear in his inner ear as soon as he bites on the end of the pen. It can be connected to mobile phones via bluetooth and allows people to enjoy a live radio broadcast without anybody else noticing. That way, people can sit in meetings, look perfectly focussed and at the same time listen to one of the many live sports broadcasters on radio.net.

In summer 2018, the German people face an overwhelming thread to living out their two major passions in life: glorious football and hard work.

Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will massively clash with German working hours.

Now the German people have two options:

Go to work and miss all the great football moments or skip work and miss all the important meetings. Both options are not really satisfying.

The brief was to come up with a solution that gives the German people an opportunity to bring their two passions together.

The idea is using radio in an innovative way by connecting two devices in a unique way to create a one of a kind radio experience. For the first time in the history of sports broadcasting, people are able to listen to their favourite games without anyone around noticing. And not just at home, but actually in an environment where it’s seen as a no go to enjoy sports – the workplace. The high end technology, the simple usage, the natural appearance of the used devices – all this makes the idea and the medium of radio highly relevant to the target group. And since the radio.net app is one of the biggest online radio hubs with over 30.000 radio stations worldwide summed up by the claim “Radio your way”, the idea is also highly relevant to the brand.

Why no audio files/scripts:

The Footballpen is a radio device that gives people the opportunity to listen to a live radio broadcast without anybody else noticing. Since the device and its usage are the creative idea and not the audio content itself, we can’t provide a script or audio file.