Search engines take information from thousands of sites featuring player data. But many are separate gendered website windows feeding google. How many rank women and men together? Zero. So we needed to make one to help make these statistics more truthful.

Google, the most important search engine available, takes information from thousands of sites featuring player data. The problem is that these sites are not always reliable, because most of them don’t talk about women football, making the information available biased, always giving men with the top statistics over women and the ones that actually have real info about women, end up having separate gendered website windows feeding Google.

We decided to create the only place on the internet where male and female football statistics are combined. We partnered with the most cited football portal ever, Goal.com to take their separate data for men and women and merge it together, training search engines on a ranking that includes every champion, men or women. So google sees male and female players as one league. Which they are.

We created the fresher stats website, the only place on the internet where male and female football statistics are combined. In collaboration with Alex Scott and Thierry Henry, we launched the initiative with a series of videos challenging the football stats fans thought they knew, and everytime someone googled any statistics about football that we know had biased answers, our promoted ads would impact people redirecting them to the right answer in the platform. The more searches people did, the more relevant this data got to the search engines, helping fight biased male driven statistics throughout the internet.