In 2022, Heineken created Beer Power to distribute solar energy from its breweries to bars, and help them during an energy crisis. But to participate in it, first bars needed to meet the program, right? More than that, they need to be convinced that solar energy could make the difference for their business.

The solution: resignify a traditional media that Heineken already invests in annually and give a purpose to it. A media that is always exposed to the sun: billboards.

The Solar Billboard was the creative way to show to these important partners that they can face these hard times receiving Heineken's green energy. And more: the media also gives them a taste of this solar energy.

Heineken's Solar Billboard did much more than publicize the energy distribution program. It was installed next to bars, giving to them a taste of Heineken green energy and also colding Heineken of their consumers.

100% of the bars connected to Solar Billboards joined the Beer Power Program, Heineken's solar energy distribution program. 543 new bars joined the program in the campaign month. More than 3,000 bars are on the waiting list for 2023.

This billboard is cooling your Heineken. Cheers.

Meet Beer Power.

Brazil was going through one of the hardest times ever. The latest governor leader, Jair Bolsonaro, has disjointed the sustainability agenda, reverting several improvements toward a green energy future. Furthermore, inflation, global warming, and global crisis made the energy prices rise more than 80% in the last 4 years. People in Brazil were feeling abandoned by the government in both areas: finance and sustainability.