Film Craft > Film Craft

GOLD

CHEIL WORLDWIDE , Seoul / SAMSUNG / 2019

CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film

The world always is

I moved around the Gold.

Cultural/Context information for the jury

Only the dominant brand Galaxy can do it.

Intense Copy and Functional Visual

from long ago

The most important things were gold.

a color with absolute charisma, gold

More Entries from Direction in Film Craft

24 items

Grand Prix Cannes Lions
RESOLVE (MYANMAR)

Editing

RESOLVE (MYANMAR)

THE NEW YORK TIMES, FINAL CUT

(opens in a new tab)
Grand Prix Cannes Lions
RIGOR (TAXES)

Editing

RIGOR (TAXES)

THE NEW YORK TIMES, FINAL CUT

(opens in a new tab)
Grand Prix Cannes Lions
COURAGE (MEXICAN SPYWARE)

Editing

COURAGE (MEXICAN SPYWARE)

THE NEW YORK TIMES, FINAL CUT

(opens in a new tab)
Grand Prix Cannes Lions
PERSEVERANCE (IMMIGRATION)

Editing

PERSEVERANCE (IMMIGRATION)

THE NEW YORK TIMES, FINAL CUT

(opens in a new tab)
Grand Prix Cannes Lions
FEARLESSNESS (ISIS)

Editing

FEARLESSNESS (ISIS)

THE NEW YORK TIMES, FINAL CUT

(opens in a new tab)
Gold Cannes Lions
APPLE AT WORK: THE UNDERDOGS

Direction

APPLE AT WORK: THE UNDERDOGS

APPLE, SMUGGLER

(opens in a new tab)
Gold Cannes Lions
AN OPEN MIND IS THE BEST LOOK

Direction

AN OPEN MIND IS THE BEST LOOK

NORDSTROM, DROGA5

(opens in a new tab)
Gold Cannes Lions
5B

Direction

5B

JOHNSON & JOHNSON, UM STUDIOS

(opens in a new tab)
Gold Cannes Lions
RIGOR

Script

RIGOR

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
PERSEVERANCE

Script

PERSEVERANCE

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
RESOLVE

Script

RESOLVE

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
COURAGE

Script

COURAGE

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
FEARLESSNESS

Script

FEARLESSNESS

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
NIKE DREAM CRAZY

Script

NIKE DREAM CRAZY

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Gold Cannes Lions
APPLE AT WORK: THE UNDERDOGS

Casting

APPLE AT WORK: THE UNDERDOGS

APPLE, APPLE

(opens in a new tab)
Gold Cannes Lions
RIGOR

Production Design / Art Direction

RIGOR

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
PERSEVERANCE

Production Design / Art Direction

PERSEVERANCE

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
RESOLVE

Production Design / Art Direction

RESOLVE

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
COURAGE

Production Design / Art Direction

COURAGE

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
FEARLESSNESS

Production Design / Art Direction

FEARLESSNESS

THE NEW YORK TIMES, DROGA5

(opens in a new tab)
Gold Cannes Lions
QUEENS

Cinematography

QUEENS

THE BLAZE, ICONOCLAST

(opens in a new tab)
Gold Cannes Lions
EXPENSIFY TH!$

Use of Original Music

EXPENSIFY TH!$

EXPENSIFY, JOHNXHANNES NEW YORK

(opens in a new tab)
Gold Cannes Lions
FEARLESSNESS

Sound Design

FEARLESSNESS

NEW YORK TIMES, WAVE STUDIOS

(opens in a new tab)
Gold Cannes Lions
PERSEVERANCE

Sound Design

PERSEVERANCE

NEW YORK TIMES, WAVE STUDIOS

(opens in a new tab)

More Entries from CHEIL WORLDWIDE

24 items

Bronze Cannes Lions
HOPE TAPE

Use of Ambient Media: Small Scale

HOPE TAPE

KOREAN NATIONAL POLICE AGENCY, CHEIL WORLDWIDE

(opens in a new tab)
Bronze Cannes Lions
FIREVASE

Products / Propositions

FIREVASE

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
HOPE TAPE

Not-for-profit / Charity / Government

HOPE TAPE

KOREAN NATIONAL POLICE AGENCY, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
LIGHT SAVER

Use of Ambient Media: Small Scale

LIGHT SAVER

EMART, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
FIREVASE

Audience Insight

FIREVASE

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
FIREVASE

Promotional Item Design

FIREVASE

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
FIREVASE

Tech-led Brand Experience

FIREVASE

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
GALAXY GRAFFITI

Immersive Experiences & Interactive Screens

GALAXY GRAFFITI

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
LIGHT SAVER

Retail Environment & Experience Design

LIGHT SAVER

EMART, CHEIL WORLDWIDE

(opens in a new tab)
Shortlisted Cannes Lions
HOPE TAPE

Sponsorship & Brand Partnership

HOPE TAPE

KOREAN NATIONAL POLICE AGENCY, CHEIL WORLDWIDE

(opens in a new tab)
FIREVASE

Creation of a New Brand Identity

FIREVASE

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
LIGHT SAVER

Titanium

LIGHT SAVER

EMART, CHEIL WORLDWIDE

(opens in a new tab)
SLOW ROAD

Experience transformation

SLOW ROAD

JEJU TOURISM ORGANIZATION, CHEIL WORLDWIDE

(opens in a new tab)
SAMSUNG KX - KX MONOGRAM

Creation of a New Brand Identity

SAMSUNG KX - KX MONOGRAM

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
FIREVASE

Titanium

FIREVASE

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
SLOW ROAD

Activation by Location

SLOW ROAD

JEJU TOURISM ORGANIZATION, CHEIL WORLDWIDE

(opens in a new tab)
GOLD

Direction

GOLD

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
STOP DOWNLOADKILL

Creative Effectiveness for Charity/Non-profit

STOP DOWNLOADKILL

METROPOLITAN POLICE SERVICE, CHEIL WORLDWIDE

(opens in a new tab)
LIGHT SAVER

Applied Innovation

LIGHT SAVER

EMART, CHEIL WORLDWIDE

(opens in a new tab)
SLOW ROAD

Targeting, insights & personalisation

SLOW ROAD

JEJU TOURISM ORGANIZATION, CHEIL WORLDWIDE

(opens in a new tab)
REDCEIPT

Good Health and Well-being

REDCEIPT

KAKAO CORP., CHEIL WORLDWIDE

(opens in a new tab)
SAMSUNG KX

Consumer Durables

SAMSUNG KX

SAMSUNG, CHEIL WORLDWIDE

(opens in a new tab)
LIGHT SAVER

Health & Wellness Tech

LIGHT SAVER

EMART, CHEIL WORLDWIDE

(opens in a new tab)
CARING ABOUT YOU

Health & Wellness Tech

CARING ABOUT YOU

KT - KOREA TELECOM, CHEIL WORLDWIDE

(opens in a new tab)